Executives and owners
One trustworthy view of what marketing cost and what it returned, without waiting for someone to assemble it.
Marketing data should answer questions, not create work.
Datok is a marketing analytics, intelligence, and reporting platform. It connects the advertising, analytics, and ecommerce platforms a business already uses, normalizes the data into one consistent model, and presents unified marketing reporting so teams can see what is working across every channel. Datok reads reporting data only — it does not create or modify anything in a connected platform.
The problem Datok exists to solve.
A business running marketing today has its data spread across advertising platforms, web analytics, search reporting, affiliate networks, and its own commerce systems. Each platform reports confidently on its own contribution, using its own definitions, attribution windows, currencies, and date handling.
The result is familiar. Nobody disputes that the numbers exist; they dispute which ones are right. Teams spend the first week of every month exporting, reconciling, and rebuilding the same spreadsheet, and by the time the report is trusted enough to act on, the decision window has moved.
Datok connects those platforms directly, normalizes what they return into one consistent model, and reports from that single set of facts. The point is not another dashboard. The point is that everyone is finally arguing about the decision instead of the data.
Who Datok is built for.
Marketing leaders
Channel and campaign performance side by side, so budget moves are based on comparable numbers rather than each platform’s own version of success.
Agencies and consultants
Consistent reporting across several clients and brands, with each client’s data kept separate.
Analysts and marketing operations
An end to rebuilding the same spreadsheet every month from exports that never quite reconcile.
Three rules the product is held to.
- 01
A number is either trustworthy or it is noise
Metrics are computed from documented rules on the server, from stored source data — not assembled ad hoc in a browser and not invented by a language model.
- 02
Say what is actually built
Datok publishes the real status of every connector, including the ones that are not ready. A roadmap presented as a capability costs a customer far more than an honest gap.
- 03
Reporting-only by default
Datok reads reporting data only. It does not create or modify anything in a connected platform.
One Source. One Truth. Better Decisions.
Datok Marketing Command Center™, powered by the Datok Source of Truth™.