Advertising spend is only meaningful next to the results it produced. Datok reads campaign performance reporting from the Google Ads accounts a customer authorizes, and reports it alongside website analytics and organic search so a business can see cost, outcome, and return in one place.
Datok uses the authorized Google Ads connection only for reporting and analytics. Datok does not create or modify campaigns, ad groups, ads, keywords, bids, budgets, or billing, and it cannot spend money in a connected account.
Awaiting provider approvalDatok is a marketing analytics, intelligence, and reporting platform. Google Ads holds the advertising investment side of a customer’s marketing picture. The Google Ads API allows Datok to retrieve authorized advertising performance data directly and consistently for scheduled reporting.
Return on ad spend, cost per acquisition, and channel efficiency are all division by cost. Manually re-keyed or exported figures drift, and a number an executive cannot trust is worse than no number.
Reporting is only useful if it is current. The API lets Datok refresh authorized accounts automatically instead of asking a person to export a spreadsheet every morning.
Advertising cost only becomes insight when it sits next to the sessions, conversions, and organic performance it influenced. That join requires campaign-level, date-level data.
Every step is initiated by the customer, and every step is visible to them inside Datok.
An authorized user opens Settings → Integrations in Datok and chooses to connect Google Ads.
Datok redirects to Google’s own consent screen. The user signs in with Google and reviews the Google Ads permissions requested by Datok. Datok never sees or stores the user’s Google password.
After consent, Datok lists only the Google Ads accounts that the authenticated Google user is already permitted to access.
The user chooses which of those advertising accounts Datok should read, and maps each one to the brand or business unit it belongs to.
For the selected accounts only, Datok requests campaign-level performance reporting for a bounded date range, on a schedule and on demand.
Costs are converted from micros, dates and currencies are reconciled, and campaigns are matched to the channels and business units the customer has defined.
The normalized results appear alongside analytics and organic search data as unified spend, performance, and return reporting.
Datok requests campaign-level performance reporting and nothing else. This is the complete list of fields, and what each one is used for.
| Field requested | What it is used for |
|---|---|
campaign.id, campaign.name | Identify each campaign consistently across syncs and reports. |
campaign.advertising_channel_type | Group spend and performance by channel — Search, Display, Shopping, Video. |
segments.date | Build daily trends and period comparisons. |
metrics.cost_micros | Report advertising investment, and act as the denominator for ROAS and cost-per-acquisition. |
metrics.impressions, metrics.clicks | Report reach and engagement, and derive click-through rate and cost per click. |
metrics.conversions, metrics.conversions_value | Report conversion outcomes where the advertiser has conversion tracking configured, and derive return on ad spend. |
Datok reads three Google sources, each answering a different question. The value is in reporting them together.
What did we invest, and what did that investment return?
What did people do on the site once they arrived?
What are we earning organically, without paying for it?
Normalized together in the Datok Source of Truth™, these answer questions no single platform can: whether paid search overlaps with traffic the site earns organically, how advertising investment relates to website revenue and performance across channels, and where marketing investment may need closer review.
The Google Ads connector is implemented and tested end to end: authorization, account discovery, error handling, retrieval, normalization, and reporting. Retrieving data from production Google Ads accounts additionally requires Google to approve Datok’s Google Ads API access, which is pending. Datok does not claim live production Google Ads reporting until that approval is granted and verified. Google Analytics 4 and Google Search Console are available today.
See every connector and its real status, or write to info@datok.com.